Alex Friedl Avatar

Expert for
digital products

I help startups, medium and large businesses create measurable, user-driven digital products.

Triestram & Partner
12 monthsChemistryLIMS
Design Thinking workshopUser flowsWireframing
UX Research
UI & IxD Design
Mercedes-Benz
10 monthsAutomotiveMES/ERP
Design systemGuidelinesWireframing
UX Research
UI & IxD Design
App Dev
Merck
9 monthsChemistryAndroid, iOS
Design ThinkingUser flowsWireframing
UX Research
UI & IxD Design
App Dev
Industry Fusion
6 monthsManufacturingPLS/PLC
User StoriesUser flowsWireframing
UX Research
UI & IxD Design
App Dev
Schaeffler
3 monthsAutomotivePLS/MES
Design Thinking workshopUser flowsWireframing
UX Research
UI & IxD Design
Schaeffler
3 monthsAutomotivePLS/MES
InterviewsUser flowsWireframing
UX Research
UI & IxD Design

Don't let your product fall behind -exceptional user experience is a must!

I've faced many challenges, but these are the most significant.

Human centered design process

Stop frustrating users

Apps that aren't workflow-optimized frustrate users and drive them away

Human centered design process

Avoid delays

Strict specifications slow learning and teamwork, while assumptions and iterations drive progress

Skip the mistakes — I'll guide you.

Digital Product Lifecycle

Here's how I help your project succeed.

I provide end-to-end services for digital products — from UX research to design and development.

UX Research

I conduct user research to understand user needs, behaviors, and motivations.

UX Design

I create wireframes, prototypes, and high-fidelity designs to solve user problems.

Interaction Design

I design interactive prototypes and animations to bring designs to life.

Usability Testing

I conduct and evaluate usability tests to validate designs and identify areas for improvement.

App Development

I develop web and mobile applications with Typescript (web), Kotlin (Android) and Swift (iOS).

SaaS Development

I develop complex applications with React, Angular, and Vue, and backend services with NestJS.

  • ✔️In 30 Tagen zu Ihrer SaaS
  • ✔️Expertise in CRM, ERP & ICS
  • ✔️Personalisierte Apps
Design and development processes

My approach: clear, focused, efficient.

I'm passionate about lean principles, Kaizen, and the Agile Manifesto.

Human-Centered Design

HCD ISO 9241-210

In many projects I work according to the Human-Centered Design approach with a lean mindset.

The HCD is a common user-centered process within medium to large companies.

The process consists of iterative phases such as understanding, observing, defining, developing and testing. This creates intuitive and sustainable solutions that address real user needs.

The HCD focuses on empathy and user feedback in each phase.

Human centered design process

Double Diamonds

The Double Diamond approach is well-suited for processes requiring clear structure, fixed phases, and defined goals to guide teams effectively.

Design Sprints

Alternatively, I also use design sprints to generate creative solutions in a short time and to quickly obtain usable feedback.

Scrum

Scrum helps to divide complex projects into manageable, time-limited units (sprints) and to regularly check and adjust progress.

Kanban

Kanban is particularly suitable for projects with a continuous workflow and allows me to respond flexibly to requirements and prioritize tasks efficiently.

Ready to start your project?

20+ Apps built in the last 3 years.
Your idea within a month.

  • Bosch
  • Amazon
  • mercedes-benz-querformat
  • Siemens Healthineers
  • MediaMarktSaturn
  • Zeppelin
User centered solutions

Results that speak for themselves.

Learn how to achieve results that matter to your business.

  • Merck

Case Study

Experience the next generation of the Merck Credential Portal

  1. ✔️ Time on task reduced by 60%
  2. ✔️ Support requests dropped by 35%
  3. ✔️ Biometric logins grew 20% within first month
Passkey erstellen
  • Schaeffler

Practice report

Applying ISO 9241 Standards for User-Centered Design in Schaeffler Project

  1. Understand the context of use
  2. Specify user needs
  3. Create effective solutions
  4. Test, iterate, improve
  5. Develop and deliver
UI for Heat treatment oven

Testimonials

Rene RachfalskiProduct Owner, Mercedes Benz11/2024

Excellent, independent work, top quality, knows exactly what he's doing.

Omid GivehchiCTO, Susteco (Bosch GmbH)11/2024

I had the pleasure of working with Alex as a Frontend Developer and UI Designer on a project, and I can confidently say he exceeded all expectations...

Marina KalininaDesign Lead, Zeppelin GmbH05/2024

Working with Alex on our Zeppelin Multi-Brand Design System was a highly rewarding experience...

Person

As a UX Professional and Full-Stack Developer, I've spent over 15 years working with mid-size and large organizations to create digital products centered around real user needs and insights.

Expertise across Design, Development, and Leadership

Competencies: Digital Product Development

I combine lean UX, development, DevOps, and architecture with leadership to create successful products.

Lean and agile UX

Expertise in Design Thinking, JTBD, User Journeys, and Interviews with a focus on iterative testing and cross-functional collaboration.

Workshops
Interviews
Value Propositions
User Journeys

UX/UI Design

Expertise in designing user-friendly interfaces, interactive prototypes,interaction designs, Usability and use concepts for SaaS, HMIs, and mobile apps.

Figma
Wireframes
User Interfaces
UI Pattern

Full-Stack Development

Expertise in JavaScript, React.js and Node.js with a focus on the creation of interactive web applications and headless (WCAG) libraries with TailwindCSS and UI.

TypeScript
Angular
Node.js
E2E- and Unit Testing

API- and Backend-Development

Extensive experience in developing RestAPIs with Nest.js, GraphQL and microservice architectures with a focus on Keycloak, AWS and Azure.

RestAPIs
Nest.js
IAM
AWS, Azure and Jenkins

Cloud and DevOps

Competence in CI/CD, AWS (S3, CloudFront, IAM and Lambda),Azure, Github (Git, Actions), Gitlab and Jenkins.

Continous Delivery
Pipelines
Git Strategies
Deployment

Strategy Consulting

Experience in developing digital strategies, roadmaps, and business cases for digital products.

Roadmaps
Digital Strategies
Product Management
Alex Friedl
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Experte für digitale Produkte

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Lassen Sie uns reden

🚀 Kostenloses Strategiegespräch zur Validierung der App-Nachfrage – NDA gesichert
Lassen Sie uns Ihr MVP in zwei Monaten für weniger als 24.900€ entwickeln

UX Research
UI & IxD Design
App Entwicklung

+49 157 581 508 46